Investigating the effects of sex-typing and sex-role stereotypes on user experience in the context of fintech services
Front-desk financial service jobs are increasingly being replaced by artificial intelligence conversational agents, or chatbots. However, this presents the challenge of building customer trust and maintaining customer satisfaction, which is particularly important in financial services. Research unde...
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| Format: | Thesis-Master by Research |
| Language: | English |
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Nanyang Technological University
2020
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| Online Access: | https://hdl.handle.net/10356/145381 |
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| Institution: | Nanyang Technological University |
| Language: | English |