Report on professional internship with Burson Marsteller (SEA) Pte Ltd.
The following is a report about my internship experience at Burson Marsteller (SEA) Pte Ltd. It includes a short introduction on the company, followed by a detailed description of some of the duties, tasks and projects I undertook at my short duration in BM. The main client I served was Hewlett-Pack...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Professional Internship (PI) |
| Language: | English |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/14540 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | The following is a report about my internship experience at Burson Marsteller (SEA) Pte Ltd. It includes a short introduction on the company, followed by a detailed description of some of the duties, tasks and projects I undertook at my short duration in BM. The main client I served was Hewlett-Packard’s Personal Systems Group (HP PSG) in Singapore. My tasks mainly included media monitoring, research, client reports, content editing and creation, and two main projects which I undertook. The projects include a launch event for the HP 2133 Mini-Note PC, and another massive big-scale product launch event held in Berlin whereby the Singapore team provided assistance to the HP global team. Following that is a segment on my personal reflections of my internship experience. Appendices showcasing some of the work I have done for BM have also been included at the back of the document. Overall, I found myself enjoying my entire internship experience I had with BM, and I trust that this has built a strong foundation and stepping stone for myself even as I prepare for the corporate world ahead. |
|---|