Report on professional internship with the audience motivation company, Asia.

• Main Author: Goh, Xiang Yi.
• Other Authors: Chan, Brenda Kin Ying
• Format: Professional Internship (PI)
• Language: English
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/14543
• Institution: Nanyang Technological University

As part of the curriculum structure, all third year Communication Studies students are required to undergo a 24-week Professional Internship (PI) program with an organization. The focus of this report is to analyse the internship process at one of Singapore’s top three brand experience agencies, the...