Report on professional internship with Weber Shandwick Singapore.

• Main Author: Lim, Rong Shan.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Professional Internship (PI)
• Language: English
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/14544
• Institution: Nanyang Technological University

The aim of this report is to provide an overview of the modus operandi and an insight into the nature of work that undertaken by interns at Weber Shandwick. Using the scenarios faced by the writer, the report sought to point out the difference between lessons taught in academia and the reality faced by PR professionals. The report also chronicles the thoughts and feelings of the writer and provide a window to his view of the company and the profession.