Incidental emotions and hedonic forecasting : the role of (un)certainty

• Main Authors: Polyportis, Athanasios, Kokkinaki, Flora, Horváth, Csilla, Christopoulos, Georgios I.
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2020
• Subjects: Social sciences::Psychology; Certainty–uncertainty; Appraisal Dimension
• Online Access: https://hdl.handle.net/10356/145642
• Institution: Nanyang Technological University

The impact of incidental emotions on decision making is well established. Incidental emotions can be differentiated on several appraisal dimensions, including certainty–uncertainty. The present research investigates the effect of certainty–uncertainty of incidental emotions on hedonic forecasting. The results of four experimental studies indicate that uncertainty-associated incidental emotions, such as fear and hope, compared with certainty emotions, such as anger and happiness, amplify predicted utility. This amplification effect is confirmed for opposite utility types; uncertainty-associated emotions, when compared with their certainty counterparts, lead to an overprediction of positive utilities and to an underprediction of negative utilities. This effect is mediated by the prediction task uncertainty, providing evidence for a carryover process of the incidental emotion. The effect of task uncertainty on predicted utility is, in turn, partly mediated by attention to the task, suggesting that an affective adaptation process lies behind the amplification of forecasts. Taken together, these findings extend the impact of certainty–uncertainty to the context of hedonic forecasting and further corroborate the impact of incidental emotions in judgment and decision making.