A tripartite model of trust in Facebook : acceptance of information personalization, privacy concern, and privacy literacy

• Main Authors: Rosenthal, Sonny, Wasenden, Ole-Christian, Gronnevet, Gorm-Andreas, Ling, Rich
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2021
• Subjects: Social sciences::Communication; Institutional Trust; Trust
• Online Access: https://hdl.handle.net/10356/145658
• Institution: Nanyang Technological University

This study draws on the mental accounting perspective and a tripartite model of trust to explain why users trust Facebook. We argue that trust in Facebook is related to (1) trust in companies that collect personal data, (2) acceptance of information personalization, (3) low privacy concern, and (4)...