Culture and business : how can cultural psychologists contribute to research on behaviors in the marketplace and workplace?

• Main Authors: Masuda, Takahiko, Ito, Kenichi, Lee, Jinju, Suzuki, Satoko, Yasuda, Yuto, Akutsu, Satoshi
• Other Authors: School of Social Sciences
• Format: Article
• Language: English
• Published: 2021
• Subjects: Social sciences::Psychology; Individualism Vs. Collectivism; Independence Vs. Interdependence
• Online Access: https://hdl.handle.net/10356/145733
• Institution: Nanyang Technological University

Cultural psychology has great potential to expand its research frameworks to more applied research fields in business such as marketing and organizational studies while going beyond basic psychological processes to more complex social practices. In fact, the number of cross-cultural business studies...