Individual differences in brain responses : new opportunities for tailoring health communication campaigns

• Main Authors: Huskey, Richard, Turner, Benjamin O., Weber, René
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2021
• Subjects: Social sciences::Communication; Prevention Neuroscience; Persuasion Neuroscience
• Online Access: https://hdl.handle.net/10356/146015
• Institution: Nanyang Technological University

Prevention neuroscience investigates the brain basis of attitude and behavior change. Over the years, an increasingly structurally and functionally resolved "persuasion network" has emerged. However, current studies have only identified a small handful of neural structures that are commonl...