Pitch right : the effect of vocal pitch on risk aversion

During interpersonal interactions, individual perceptions and judgment are unavoidably influenced by speech cues,such as vocal pitch. This paper experimentally examines the effect of vocal pitch on risk attitudes. In a lottery-choicetask, subjects made a series of binary choices between a 50–50 lott...

全面介紹

Saved in:
書目詳細資料
Main Authors: Chua, Gabriel Yong Ping, Liaw, Shao Yi, Er, Hui Jun, He, Tai-Sen
其他作者: School of Social Sciences
格式: Article
語言:English
出版: 2021
主題:
在線閱讀:https://ideas.repec.org/a/ebl/ecbull/eb-20-00753.html
https://hdl.handle.net/10356/146256
標簽: 添加標簽
沒有標簽, 成為第一個標記此記錄!
機構: Nanyang Technological University
語言: English
實物特徵
總結:During interpersonal interactions, individual perceptions and judgment are unavoidably influenced by speech cues,such as vocal pitch. This paper experimentally examines the effect of vocal pitch on risk attitudes. In a lottery-choicetask, subjects made a series of binary choices between a 50–50 lottery and a sure outcome option and were asked tolisten to a voice recording verbalizing the payoff information of these options. We manipulated the vocal pitch of thevoice recordings and administered three treatment conditions: control, low-pitch, and high-pitch. We found that ahigher-pitched voice increased risk aversion, while a lower-pitched voice raised risk tolerance. As a relatively smallsample size was employed, the results should be considered preliminary; future replications are indeed necessary toconfirm the robustness and generalizability of the findings.