So far yet so near : exploring the effects of presence and psychological distance in promoting prosocial behaviour in virtual reality

• Main Authors: Aw, Yao Feng, Lee, Hui Min, Lim, Samuel Weng Leong, Goh, Winnie Wen Pin
• Other Authors: Benjamin Li Junting
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2021
• Subjects: Social sciences::Mass media::Media effects
• Online Access: https://hdl.handle.net/10356/147159
• Institution: Nanyang Technological University

This study explores the theoretical mechanisms behind virtual reality's (VR) ability to induce empathy and prosocial behaviour by proposing a conceptual framework based on Construal Level Theory (CLT). It posits that increased perceptions of virtual presence, together with a reduction of percei...