Scram off, Scams! : A communication campaign to combat social media impersonation scams

• Main Authors: Chow, Xin Yee, Lim, Kirsty Ting Yu, Tan, Prissie, Yap, Teresa Yin Tong
• Other Authors: -
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2021
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/147168
• Institution: Nanyang Technological University

This paper presents Scram Off, Scams!, the first digital communication campaign in Singapore designed to educate 18–25-year-olds on how to combat the spread of social media impersonation (SMI) scams, primarily on Instagram. Instagram is the most used social media platform by the target audience....