FadCheck : a campaign promoting health literacy on social media

• Main Authors: Lee, Yoo Jin, Or, Zann Minn, Wong, Valerie Jin Yi, Tang, Ian Jian Feng
• Other Authors: Kang Hyunjin
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2021
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/147228
• Institution: Nanyang Technological University

FadCheck is a health communication campaign that aimed to encourage Singaporeans aged 21 to 34 to fact-check fitness misinformation on social media. Guided by the Integrated Behavioural Model, the campaign promoted fact-checking behaviour on various kinds of fitness content, ranging from diet advice...