The effect of sensationalised news on peoples' willingness to pay for food items

This study aims to evaluate the impact of different types of news articles on Singapore residents’ valuation of food items, which was obtained using the Contingent Valuation Method (CVM). The news articles focused COVID-19 food scares, and participants were categorized to either Treatment A (sensati...

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Bibliographic Details
Main Authors: Chung, Jia Hui, Ng, Joey Jia Hui, Law, Victoria Yan Ting
Other Authors: Yan Jubo
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2021
Subjects:
Online Access:https://hdl.handle.net/10356/147314
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Institution: Nanyang Technological University
Language: English