Pathways to virality : psychophysiological responses preceding likes, shares, comments, and status updates on Facebook

• Main Authors: Alhabash, Saleem, Almutairi Nasser, Lou, Chen, Kim, Wonkyung
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2021
• Subjects: Social sciences::Communication; Limited Capacity Model; Social Media
• Online Access: https://hdl.handle.net/10356/147503
• Institution: Nanyang Technological University

Facebook use has become habitual to social network site (SNS) users, yet little is known about the psychological processes at play while using this platform. This study explored how psychophysiological responses vary as a function of liking, commenting, sharing, or posting status updates interaction...