Impact of cable television on Singapore's broadcasting scene

• Main Authors: Aw, Mary, Lek, Sandra
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
• Online Access: http://hdl.handle.net/10356/14761
• Institution: Nanyang Technological University

The introduction of cable television in Singapore has been changing the local broadcasting scene. This study explores the impact of cable television on four areas: the national broadcaster Television Corporation of Singapore (TCS); the programming and program production environment; viewership patterns and rates; and the advertising revenue of TCS. Through literature review, interviews with major broadcasting players and a cable viewership survey, the findings obtained indicate that cable television has brought about a major impact on the operations, structure, as well as the programming strategy of TCS. Overall TV viewing hours have risen, and a greater programming choice is now available. On the other hand, independent production houses, local viewership patterns and advertising revenue of TCS have not been strongly affected by cable television.