A study of the viability in setting up a local webcasting firm in Singapore.

• Main Authors: Chew, Floratte Jek San., Chia, Gladys Ai Ling., Tan, Audra Siu Ling.
• Other Authors: Ang Peng Hwa
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Mass media
• Online Access: http://hdl.handle.net/10356/14767
• Institution: Nanyang Technological University

The Internet has seen an explosion in the amount of information which can be found on it. Consequently, navigating the Web to find information which meets one’s needs is increasingly difficult. Webcasting, through the use of push technology, has been put forward as a way of simplifying the Internet for users. The objective of this paper is to provide an overview of webcasting and its business models, then determining the viability of these models in the Singapore market. This study found that local market conditions are generally favourable towards the setting up of a webcasting service in Singapore. However, the lack of a substantial mass market, coupled with high entry barriers, may mean that webcasting services would find it hard to become viable businesses. Catering to the business market is one way to succeed as a local webcaster in Singapore.