An analysis of the publicity efforts of the Singapore National Eye Centre (SNEC).

• Main Authors: Lee, Audrey Yen Pheng., Koh, Pearlyn Siew Lin.
• Other Authors: Ong, Siow Heng
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/14791
• Institution: Nanyang Technological University

The eye health care scene in Singapore has changed considerably over the years. This is a result of many factors including demographic shifts, the government’s emphasis on health care, as well as advances in medical technology and research. Together with a rapidly fast ageing population, the need fo...