The use of advertising puffery in Singapore.

The use of advertising puffery in Singapore.

This study sought to examine the extent of advertising puffery by means of a content analysis of local magazine advertisements. The results provide statistical support for the prevalence of puffery (about one out of every two advertisements in our sample was puffed), indicating in particular an over...

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Bibliographic Details
Main Authors: Heilda Iryani Abdul Wahid., Renuka Nair., Tina Chugani.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project
Language:English
Published: 2009
Subjects:
DRNTU::Social sciences::Mass media::Broadcasting::TV
Online Access:http://hdl.handle.net/10356/14811
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-14811
record_format dspace
spelling sg-ntu-dr.10356-148112019-12-10T11:18:48Z The use of advertising puffery in Singapore. Heilda Iryani Abdul Wahid. Renuka Nair. Tina Chugani. Wee Kim Wee School of Communication and Information Michael Steele DRNTU::Social sciences::Mass media::Broadcasting::TV This study sought to examine the extent of advertising puffery by means of a content analysis of local magazine advertisements. The results provide statistical support for the prevalence of puffery (about one out of every two advertisements in our sample was puffed), indicating in particular an overwhelming use of superlative and best possible claims. Bachelor of Communication Studies 2009-02-12T04:35:38Z 2009-02-12T04:35:38Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/14811 en 133 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Mass media::Broadcasting::TV
spellingShingle DRNTU::Social sciences::Mass media::Broadcasting::TV
Heilda Iryani Abdul Wahid.
Renuka Nair.
Tina Chugani.
The use of advertising puffery in Singapore.
description This study sought to examine the extent of advertising puffery by means of a content analysis of local magazine advertisements. The results provide statistical support for the prevalence of puffery (about one out of every two advertisements in our sample was puffed), indicating in particular an overwhelming use of superlative and best possible claims.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Heilda Iryani Abdul Wahid.
Renuka Nair.
Tina Chugani.
format Final Year Project
author Heilda Iryani Abdul Wahid.
Renuka Nair.
Tina Chugani.
author_sort Heilda Iryani Abdul Wahid.
title The use of advertising puffery in Singapore.
title_short The use of advertising puffery in Singapore.
title_full The use of advertising puffery in Singapore.
title_fullStr The use of advertising puffery in Singapore.
title_full_unstemmed The use of advertising puffery in Singapore.
title_sort use of advertising puffery in singapore.
publishDate 2009
url http://hdl.handle.net/10356/14811
_version_ 1681042272638992384

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