Collaborative typographic installations : leveraging trust as a creative catalyst

This article documents a review of collaborative typographic practice that leverages trust as a creative catalyst. ‘Trust’ is the new buzzword being brandished across many industries, the design industry included; and as we stand at the cusp of the 4th industrial revolution, it is now more import...

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Bibliographic Details
Main Author: Winstanley, Lisa
Other Authors: School of Art, Design and Media
Format: Conference or Workshop Item
Language:English
Published: 2021
Subjects:
Online Access:http://www.typoday.in/2020/index.html
https://hdl.handle.net/10356/148312
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Institution: Nanyang Technological University
Language: English
Description
Summary:This article documents a review of collaborative typographic practice that leverages trust as a creative catalyst. ‘Trust’ is the new buzzword being brandished across many industries, the design industry included; and as we stand at the cusp of the 4th industrial revolution, it is now more important than ever that we recognize and foster the potentiality that trust advances within our societies. Accordingly, this project engaged students to collectively reflect on the complex notion of trust through a collaborative typographic installation. The project also introduced students to a design thinking model: The 4 ‘S’ Approach: See, Sort, Synthesise, Solutions, with students required to document their process as part of this strategic design thinking methodology. The creative process culminated in the fabrication of a series of three-dimensional, interactive, typographic installations, which visually narrate the tangible interpretations of a distinctly intangible concept.