Analysis of online news media and offline newspapers uses

This study aims to first, make concrete recommendations for both online and offline news media companies to manage their audience better; provide useful information to help assess the future development of online and offline news media, etc.

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Bibliographic Details
Main Author: Jiang, Yayun
Other Authors: Ang, Peng Hwa
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1488
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Institution: Nanyang Technological University
Description
Summary:This study aims to first, make concrete recommendations for both online and offline news media companies to manage their audience better; provide useful information to help assess the future development of online and offline news media, etc.