On optimal preference diffusion over social networks

• Main Authors: Long, Cheng, Chen, Anhua, Pengcharoen, Pakawadee, Wong, Raymond Chi-Wing
• Other Authors: School of Computer Science and Engineering
• Format: Article
• Language: English
• Published: 2021
• Subjects: Engineering::Computer science and engineering::Information systems::Database management; Preference Diffusion; Optimization
• Online Access: https://hdl.handle.net/10356/149110
• Institution: Nanyang Technological University

It was well observed that a user's preference over a product changes based on his/her friends’ preferences, and this phenomenon is called “preference diffusion”, and several models have been proposed for modeling the preference diffusion process. These models share an idea that the diffusion pr...