"I am Responsible" Campaign.

• Main Authors: Ho, Serene Mei Lin., Nurhidayah Abdul Rahim.
• Other Authors: Lee Chuan Wah
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/14919
• Institution: Nanyang Technological University

The number of new HIV cases has been on the increase each year. Contrary to popular belief that homosexuals are the ones that are most prone to getting AIDS, research has shown that the most common mode of transmission is actually through heterosexual sex. This year-long campaign titled “I am Respo...