Mapping trend travel trajectory of Australian food with Instagram influencer network map

• Main Author: Yan, Kaizhen
• Other Authors: Lihui CHEN
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2021
• Subjects: Engineering::General; Engineering::Electrical and electronic engineering
• Online Access: https://hdl.handle.net/10356/149310
• Institution: Nanyang Technological University

Social media data has emerged to be the best source for brands to gain insights on consumers’ behaviour and preferences. This creates a vast amount of commercial value as brands can track the evolution of consumer preferences and update their marketing or product strategies accordingly. The existing...