Olfactory and auditory stimuli in health care : influence on consumer perception of health services.

• Main Authors: Toh, Xin Li., Ong, Destiny Shan Shan., Wu, Yuhong., Khoo, Guat Mui.
• Other Authors: May Oo Lwin
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/14933
• Institution: Nanyang Technological University

While research has shown the independent effectiveness of olfactory and auditory stimuli in influencing perceptions and reducing anxiety, the combined interactive effects of these ambient cues have not been examined in the health care sector. Based on Wickens’ Multiple Resource Theory (1984), this r...