Helping out-groups in times of crisis : application of the Benjamin Franklin Effect to intergroup contexts

Improving positive intergroup attitudes and helping stigmatized out-groups is challenging today. The Benjamin Franklin Effect (BFE) seems to be one promising mechanism to encourage such changes. It predicts that when one performs a favor for someone whom they have neutral or negative feelings for, o...

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Main Author: Quek, Jing Xuan
Other Authors: Bobby K. Cheon
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2021
Subjects:
Online Access:https://hdl.handle.net/10356/149630
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-1496302023-03-05T15:47:23Z Helping out-groups in times of crisis : application of the Benjamin Franklin Effect to intergroup contexts Quek, Jing Xuan Bobby K. Cheon School of Social Sciences BKCheon@ntu.edu.sg Social sciences::Psychology Improving positive intergroup attitudes and helping stigmatized out-groups is challenging today. The Benjamin Franklin Effect (BFE) seems to be one promising mechanism to encourage such changes. It predicts that when one performs a favor for someone whom they have neutral or negative feelings for, one would increase their liking for and be more likely to do another favor for that person again. This study investigates whether a kind act of donation to out-groups (migrant workers) during crisis like the COVID-19 pandemic would increase future donations and positive attitudes while decreasing threat perceptions and discriminatory attitudes towards them. A between-subject 2-session experiment was conducted with 4 groups in session 1: Control group (no donation information, no choice to donate), Forced Donate group (donation information present, no choice to donate), Free Donate and Free Never Donate (both given donation information and choice to donate). All participants were given the choice to donate in session 2. Contrary to predictions, no significant changes were found in positive attitudes and threat perceptions across all groups. Discrimination attitudes increased significantly in Forced Donate and decreased significantly in Free Donate groups. Those who donated in session 1 were more likely to donate in session 2, though insignificant. Free Donate was significantly more likely to donate again that Forced Donate. In conclusion, free choice appears to be more effective than induced compliance in maintaining pro-social acts and improving attitudes towards out-groups, driving the BFE. Bachelor of Arts in Psychology 2021-06-06T10:12:39Z 2021-06-06T10:12:39Z 2021 Final Year Project (FYP) Quek, J. X. (2021). Helping out-groups in times of crisis : application of the Benjamin Franklin Effect to intergroup contexts. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/149630 https://hdl.handle.net/10356/149630 en PSY-IRB-2020-048 application/pdf Nanyang Technological University
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic Social sciences::Psychology
spellingShingle Social sciences::Psychology
Quek, Jing Xuan
Helping out-groups in times of crisis : application of the Benjamin Franklin Effect to intergroup contexts
description Improving positive intergroup attitudes and helping stigmatized out-groups is challenging today. The Benjamin Franklin Effect (BFE) seems to be one promising mechanism to encourage such changes. It predicts that when one performs a favor for someone whom they have neutral or negative feelings for, one would increase their liking for and be more likely to do another favor for that person again. This study investigates whether a kind act of donation to out-groups (migrant workers) during crisis like the COVID-19 pandemic would increase future donations and positive attitudes while decreasing threat perceptions and discriminatory attitudes towards them. A between-subject 2-session experiment was conducted with 4 groups in session 1: Control group (no donation information, no choice to donate), Forced Donate group (donation information present, no choice to donate), Free Donate and Free Never Donate (both given donation information and choice to donate). All participants were given the choice to donate in session 2. Contrary to predictions, no significant changes were found in positive attitudes and threat perceptions across all groups. Discrimination attitudes increased significantly in Forced Donate and decreased significantly in Free Donate groups. Those who donated in session 1 were more likely to donate in session 2, though insignificant. Free Donate was significantly more likely to donate again that Forced Donate. In conclusion, free choice appears to be more effective than induced compliance in maintaining pro-social acts and improving attitudes towards out-groups, driving the BFE.
author2 Bobby K. Cheon
author_facet Bobby K. Cheon
Quek, Jing Xuan
format Final Year Project
author Quek, Jing Xuan
author_sort Quek, Jing Xuan
title Helping out-groups in times of crisis : application of the Benjamin Franklin Effect to intergroup contexts
title_short Helping out-groups in times of crisis : application of the Benjamin Franklin Effect to intergroup contexts
title_full Helping out-groups in times of crisis : application of the Benjamin Franklin Effect to intergroup contexts
title_fullStr Helping out-groups in times of crisis : application of the Benjamin Franklin Effect to intergroup contexts
title_full_unstemmed Helping out-groups in times of crisis : application of the Benjamin Franklin Effect to intergroup contexts
title_sort helping out-groups in times of crisis : application of the benjamin franklin effect to intergroup contexts
publisher Nanyang Technological University
publishDate 2021
url https://hdl.handle.net/10356/149630
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