Examining Singaporeans' perception of electioneering and voting behaviour

• Main Author: Ang, Benjamin Yong Siang
• Other Authors: Walid Jumblatt Bin Abdullah
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2021
• Subjects: Social sciences::Political science::Political institutions::Asia::Singapore; Social sciences::Political science::Public administration::Asia::Singapore
• Online Access: https://hdl.handle.net/10356/149870
• Institution: Nanyang Technological University

This paper examines how middle ground voters have mattered for the election outcomes in GE 2020. Middle ground voters have been defined as individuals who are uncertain about their votes from the start of campaigning day up to the polling day on 10 July 2020. In this paper, I argue the importance to shed light on the voting behaviours of middle ground voters given that this group of individuals have been surprisingly understudied. I also argue there consists of roughly 50% middle ground voters in GE 2020, which is significant enough to have a considerable impact on the election outcomes. Through a two-phase explanatory research methodology, I attained quantitative and qualitative responses to understand what forms of electioneering best influenced middle ground voters and the kind of considerations they had in substantiating their votes for a specific party or candidate. These responses are analysed with a constructive perspective together with inputs gathered from an expert of the political science field and relevant journal articles. I believe this paper will be able to level the playing field for all political parties and candidates through informing them on how to best get votes from middle ground voters.