Extending the beach resort model : the case of Pattaya

• Main Authors: Aw, Wen Ling, Chen, Lihui, Cherh, Kai Leng
• Other Authors: Russell Arthur Smith
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/15027
• Institution: Nanyang Technological University

This research study seeks to understand the transformations in contemporary, large-scale beach resorts in Southeast Asia. Specifically, the study is conducted within the framework of Smith’s [1990] Beach Resort Model (BRM), and seeks to extend this eight-stage model. Pattaya is selected as the case...