Extending the beach resort model : the case of Pattaya

• المؤلفون الرئيسيون: Aw, Wen Ling, Chen, Lihui, Cherh, Kai Leng
• مؤلفون آخرون: Russell Arthur Smith
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/15027
• المؤسسة: Nanyang Technological University

This research study seeks to understand the transformations in contemporary, large-scale beach resorts in Southeast Asia. Specifically, the study is conducted within the framework of Smith’s [1990] Beach Resort Model (BRM), and seeks to extend this eight-stage model. Pattaya is selected as the case...