Extending the beach resort model : the case of Pattaya

• Main Authors: Aw, Wen Ling, Chen, Lihui, Cherh, Kai Leng
• 其他作者: Russell Arthur Smith
• 格式: Final Year Project
• 語言: English
• 出版: 2009
• 主題: DRNTU::Business::Industries and labor
• 在線閱讀: http://hdl.handle.net/10356/15027
• 機構: Nanyang Technological University

This research study seeks to understand the transformations in contemporary, large-scale beach resorts in Southeast Asia. Specifically, the study is conducted within the framework of Smith’s [1990] Beach Resort Model (BRM), and seeks to extend this eight-stage model. Pattaya is selected as the case...