Employer knowledge and individual job search in a Singapore context.

• Main Authors: Teng, Sook Fong., Su, Liping., Kum, Yi Zi.
• Other Authors: Yu Kang Yang
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Management::Personnel management
• Online Access: http://hdl.handle.net/10356/15043
• Institution: Nanyang Technological University

This project is aimed at understanding how employer familiarity, employer image, employer reputation, and job search behaviors work together to influence job search outcomes. Recent research has demonstrated the utility of brand equity when it comes to predicting recruitment outcomes such as organiz...