Comments, analytics, and social media : the impact of audience feedback on journalists’ market orientation

• Main Authors: Hanusch, Folker, Tandoc, Edson C.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2021
• Subjects: Social sciences::Journalism; Analytics; Audience
• Online Access: https://hdl.handle.net/10356/150636
• Institution: Nanyang Technological University

This study sought to empirically test whether exposure to and use of new audience feedback mechanisms have an influence on journalism culture. Specifically, the study was interested in testing whether such mechanisms impact the extent to which journalists perceive changes over time in their role con...