Coming to your senses : there's more to product experience than meets the eye.

• Main Authors: Meenakshi Shunmugham., Tan, Shi Ling., Lim, Eugene Wei Meng.
• Other Authors: Chung Mann Yien Cindy
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/15079
• Institution: Nanyang Technological University

Our senses are the first gateway to our perception of the world. Information gleaned from the various senses is integrated to generate a holistic human experience. A great deal of research has found vision to dominate and guide the human experience more so than any other senses. However, the emergen...