Universal Studios Singapore : a case study.

• Main Authors: Tan, Wen Lin., How, Susan Xiu Yin., Koh, Susan.
• Other Authors: Ian McGovern
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/15092
• Institution: Nanyang Technological University

The Singapore government has announced the construction of Universal Studios in Sentosa as part of the upcoming Intergrated Resorts (IR) in December 2006. This is to boost Singapore’s tourism in hope of attracting more tourists to Singapore. This explorative study thus attempts to look at Singapor...