Independent designers and design practice : a sociological perspective.

• Main Author: Yeo, Jonathan Tianci.
• Other Authors: Tan Joo Ean
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/15202
• Institution: Nanyang Technological University

Singapore’s nascent design industry presents an opportunity to explore the organization of design work by independent designers in the context where the parameters of Singapore’s design industry may not have been entrenched as yet. The project focuses on the ‘actions’ of designers and links their actions to the ‘rationales’ they give and the values and motivation they say they have towards design practice as independents. This project shows how independent designers approach design practice in three ways and how the three approaches situate them in differing positions within the field of design practice. These approaches have gained the designers different forms of validation and form the orientations of these designers which guide the diversification of their creative endeavours.