When face masks signal social identity : explaining the deep face-mask divide during the COVID-19 pandemic

• Main Authors: Powdthavee, Nattavudh, Riyanto, Yohanes Eko, Wong, Erwin C. L., Yeo, Jonathan X. W., Chan, Qi Yu
• Other Authors: School of Social Sciences
• Format: Article
• Language: English
• Published: 2021
• Subjects: Social sciences::Psychology; COVID-19; Face Masks
• Online Access: https://hdl.handle.net/10356/152028
• Institution: Nanyang Technological University

With the COVID-19 pandemic still raging and the vaccination program still rolling out, there continues to be an immediate need for public health officials to better understand the mechanisms behind the deep and perpetual divide over face masks in America. Using a random sample of Americans (N = 615)...