Singapore and the "power of free".

• Main Authors: Hana Suri., Renuka Devi Rajaratnam., Siti Aishah Mohammed.
• Other Authors: David Alexander Reisman
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Economic theory
• Online Access: http://hdl.handle.net/10356/15204
• Institution: Nanyang Technological University

The Power of Free is a relatively new phenomenon that has been proposed by Dan Ariely and others. This paper attempts to test this phenomenon in Singapore, using SMRT’s Early Bird Travel Perks promotion with additional twists. It is argued that the Power of Free would be very prominent due to the ki...