Challenging the supermarket giants : Sheng Siong's success and future plans.

Challenging the supermarket giants : Sheng Siong's success and future plans.

This project is a case study analysis of Sheng Siong, a local chain of supermarkets in Singapore. The analysis involves the study of its success since the 2000s, with regards to its marketing mix as well as its segmentation, targeting and positioning strategies. It examines why and how they have bee...

Full description

Saved in:
Bibliographic Details
Main Authors: Tan, Yi Lin., Thong, Weirong., Wee, Guo Min.
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2009
Subjects:
DRNTU::Business::Industries and labor
Online Access:http://hdl.handle.net/10356/15242
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-15242
record_format dspace
spelling sg-ntu-dr.10356-152422023-05-19T05:44:56Z Challenging the supermarket giants : Sheng Siong's success and future plans. Tan, Yi Lin. Thong, Weirong. Wee, Guo Min. Nanyang Business School Sheng Siong Tricia Ang DRNTU::Business::Industries and labor This project is a case study analysis of Sheng Siong, a local chain of supermarkets in Singapore. The analysis involves the study of its success since the 2000s, with regards to its marketing mix as well as its segmentation, targeting and positioning strategies. It examines why and how they have been able to penetrate the industry despite the fierce competition, and also recommends possible plans for Sheng Siong to sustain its growth and success. BUSINESS 2009-04-13T09:07:38Z 2009-04-13T09:07:38Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15242 en Nanyang Technological University 97 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Tan, Yi Lin.
Thong, Weirong.
Wee, Guo Min.
Challenging the supermarket giants : Sheng Siong's success and future plans.
description This project is a case study analysis of Sheng Siong, a local chain of supermarkets in Singapore. The analysis involves the study of its success since the 2000s, with regards to its marketing mix as well as its segmentation, targeting and positioning strategies. It examines why and how they have been able to penetrate the industry despite the fierce competition, and also recommends possible plans for Sheng Siong to sustain its growth and success.
author2 Nanyang Business School
author_facet Nanyang Business School
Tan, Yi Lin.
Thong, Weirong.
Wee, Guo Min.
format Final Year Project
author Tan, Yi Lin.
Thong, Weirong.
Wee, Guo Min.
author_sort Tan, Yi Lin.
title Challenging the supermarket giants : Sheng Siong's success and future plans.
title_short Challenging the supermarket giants : Sheng Siong's success and future plans.
title_full Challenging the supermarket giants : Sheng Siong's success and future plans.
title_fullStr Challenging the supermarket giants : Sheng Siong's success and future plans.
title_full_unstemmed Challenging the supermarket giants : Sheng Siong's success and future plans.
title_sort challenging the supermarket giants : sheng siong's success and future plans.
publishDate 2009
url http://hdl.handle.net/10356/15242
_version_ 1770564445568761856

Similar Items