The impact of brand equity on students' choice of Business School.

Brand equity can create associations that can drive market positions, persist over long time periods and be capable of resisting aggressive competitors. The concept of brand equity has been heavily researched in the area of goods; however, its relation to services, particularly educational services,...

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Bibliographic Details
Main Authors: Tan, Karin Szu Ling., Toh, Sarah Kai Lynn., Lee, Delvin Fengming.
Other Authors: Gerard Dionicio Gonzales
Format: Final Year Project
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/15258
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Institution: Nanyang Technological University
Language: English

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