The impact of consumer perceptions of inflation and economic recession on house brand consumption : an exploratory study.

• Main Authors: Chong, Shimin., Lim, Angus Boon Kiat., Mok, Eugene Chong Wei.
• Other Authors: Benjamin Kartono
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/15293
• Institution: Nanyang Technological University

This exploratory paper aims to examine consumers’ perceptions and behaviors relating to House Brand purchases in Singapore’s supermarkets during times of inflation and recession. An in-depth interview was carried out based on a sample of housewives and students. Both groups viewed price as the mo...