The impact of consumer perceptions of inflation and economic recession on house brand consumption : an exploratory study.

• Main Authors: Chong, Shimin., Lim, Angus Boon Kiat., Mok, Eugene Chong Wei.
• 其他作者: Benjamin Kartono
• 格式: Final Year Project
• 語言: English
• 出版: 2009
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/15293

This exploratory paper aims to examine consumers’ perceptions and behaviors relating to House Brand purchases in Singapore’s supermarkets during times of inflation and recession. An in-depth interview was carried out based on a sample of housewives and students. Both groups viewed price as the mo...