The study of part time domestic help business in Singapore : examining the effects of service quality, western culture and word-of-mouth on the expatriate market.

• Main Authors: Goh, Yvonne Yuxian., Siau, Janice Hui Fang., Ng, Chong Ming.
• Other Authors: Choo Wee Ee Clive
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/15295
• Institution: Nanyang Technological University

With increasing affluence and a more hectic lifestyle, people are viewing doing housework negatively. For those who are able to afford, they willingly fork out money to employ domestic help for their household. The trend of employing domestic help is even more strongly reflected among the expatriate...