McAdvertising and children: fast food television advertisement strategies and reception by preschoolers

This is a study of the relationship between fast food (especially McDonald’s) advertisement strategies on Singapore television and their reception by preschoolers (aged four to six) in relation to the fast food habits of children. The research was conducted with 36 children at two care centers in Si...

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Bibliographic Details
Main Author:	Afshan Asad Junaid
Other Authors:	Chua, Siew Keng
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication DRNTU::Social sciences::Mass media::Broadcasting::TV
Online Access:	http://hdl.handle.net/10356/1535
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1535
record_format	dspace
spelling	sg-ntu-dr.10356-15352019-12-10T14:13:03Z McAdvertising and children: fast food television advertisement strategies and reception by preschoolers Afshan Asad Junaid Chua, Siew Keng Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication DRNTU::Social sciences::Mass media::Broadcasting::TV This is a study of the relationship between fast food (especially McDonald’s) advertisement strategies on Singapore television and their reception by preschoolers (aged four to six) in relation to the fast food habits of children. The research was conducted with 36 children at two care centers in Singapore. The reception of television fast food advertisements by these children was studied using ethnographic in-depth interviews. Master of Communication Studies 2008-09-10T08:34:08Z 2008-09-10T08:34:08Z 2003 2003 Thesis http://hdl.handle.net/10356/1535 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication DRNTU::Social sciences::Mass media::Broadcasting::TV
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication DRNTU::Social sciences::Mass media::Broadcasting::TV Afshan Asad Junaid McAdvertising and children: fast food television advertisement strategies and reception by preschoolers
description	This is a study of the relationship between fast food (especially McDonald’s) advertisement strategies on Singapore television and their reception by preschoolers (aged four to six) in relation to the fast food habits of children. The research was conducted with 36 children at two care centers in Singapore. The reception of television fast food advertisements by these children was studied using ethnographic in-depth interviews.
author2	Chua, Siew Keng
author_facet	Chua, Siew Keng Afshan Asad Junaid
format	Theses and Dissertations
author	Afshan Asad Junaid
author_sort	Afshan Asad Junaid
title	McAdvertising and children: fast food television advertisement strategies and reception by preschoolers
title_short	McAdvertising and children: fast food television advertisement strategies and reception by preschoolers
title_full	McAdvertising and children: fast food television advertisement strategies and reception by preschoolers
title_fullStr	McAdvertising and children: fast food television advertisement strategies and reception by preschoolers
title_full_unstemmed	McAdvertising and children: fast food television advertisement strategies and reception by preschoolers
title_sort	mcadvertising and children: fast food television advertisement strategies and reception by preschoolers
publishDate	2008
url	http://hdl.handle.net/10356/1535
_version_	1681049766005309440

McAdvertising and children: fast food television advertisement strategies and reception by preschoolers

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