台湾电视消费策略对歌仔戏的影响 = The influence of Taiwan consumerism on "Ge Zai Xi" TV dramas

• Main Author: 陈汉远 Tan, Han Yuen
• Other Authors: Crossland-Guo Shuyun
• Format: Final Year Project
• Language: Chinese
• Published: 2009
• Subjects: DRNTU::Humanities::Drama
• Online Access: http://hdl.handle.net/10356/15365
• Institution: Nanyang Technological University

本论文主要以台湾三家免付费电视台（台视、华视、中视）所制作的电视歌仔戏为对象，分析电视节目对社会的影响以及其文化价值。其中台视的代表人物是杨丽花，华视是叶青，而中视则是黄香莲。三台的特色以及影响力在于推动了台湾社会对于电视歌仔戏的追捧热潮，也同时带动了电视歌仔戏的蓬勃发展之路。与此同时，在中国戏曲的发展史里，也唯有歌仔戏得以制作了无法数尽的电视歌仔戏。这一点除了需要有一定的观众支持之外，另外更值得注意的是，电视歌仔戏如何在“以歌仔戏之名，行通俗连续剧之实”的实践中达到她的艺术平衡。此外，一些戏曲评论家甚至也对（电视）歌仔戏充满着隐忧，觉得电视歌仔戏完全脱离了传统戏曲的会意之美，甚至俗化了。因此，本文除了分析电视消费的影响之外，也会对电视歌仔戏的艺术美进行选析，从而发觉电视歌仔戏实际发展的必然性。This thesis explore the impact of “Ge Zai Xi” (歌仔戏, Taiwanese Hokkien Opera) TV dramas of the three Taiwan public television channels on the society and the significance of the impact. The most well-known celebrities in this industry are Yang Li-Hua (杨丽花)，Ye Qing (叶青) and Huang Xiang-Lian （黄香莲）. From the three above-mentioned TV channels, Taiwanese Public are greatly influenced by “Ge Zai Xi” TV Dramas series, causing the industry to develop rapidly. The number of “Ge Zai Xi” TV drama production and its popularity was ranked highest among the other genres in the industry. Due to the support from the audience, “Ge Zai Xi” has been one of the most popular art form in Taiwan. In fact, some of the critics of Chinese operas have expressed their concern over popularization and modification of “Ge Zai Xi” TV drama to suit the taste of the general public, as it has deviated from the traditional Chinese operas. Thus this thesis not only aims to analyse the strategies used to adapt to television consumerism, it will also explain why such a development of “Ge Zai Xi” TV drama is inevitable.