Cut price, advertise, or innovate : a study of managerial decision tendencies in increasing market share.

• المؤلفون الرئيسيون: Lee, Shu Fen., Lee, Eileen Yi Ling., Poh, Xiao Wei.
• مؤلفون آخرون: Lim Kui Suen, Lewis
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business::Marketing::Management::Decision making
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/15392
• المؤسسة: Nanyang Technological University

Price cut, advertising, and product innovation, the three common actions by managers to increase firms’ market shares, have always been focus of many studies. We have observed that out of the three actions, managers are more inclined to carry out price cuts particularly in highly competitive industr...