Effectiveness of Singapore governments effort on political persuasion : COVID-19 vaccination case analysis

• Main Author: Chiew, Bryan Michael
• Other Authors: Wu Wei
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2021
• Subjects: Social sciences::Political science
• Online Access: https://hdl.handle.net/10356/154095
• Institution: Nanyang Technological University

The recent COVID-19 vaccine drive gained much attention with majority of the citizens turning up for the vaccination. However, limited information reveals the extent of the effectiveness of the various political persuasions of the nation. Therefore, the present case study analyzes the effectiveness of the political persuasion that the Singapore government uses to reach the public to take the COVID-19 vaccine. The researcher employs an online survey with a purposive sampling technique to collect data then compares it to the effectiveness of COVID- 19 vaccination in Singapore. The study explores the various political capacities in Singapore, the extent of how the government uses both legitimate and coercive means of persuasion, and their impacts. Lastly, it addresses the needs that the Singapore government should capture to improve on its various persuasion strategies. The findings of the study reveals that the government of Singapore uses legitimate persuasions, SMS to the people, community engagement, approach citizens through healthcare professionals, contact tracing and social media. Equally, the Singapore government relies on the family members to engage others and urge them to take COVID-19 vaccine. Similarly, the findings indicate that Singapore government approach citizens through political leaders such as Prime Minister Lee to engage people to take COVID-19 vaccination besides using nonconsensual methods to reveal information to the citizens.