Aversive response towards culture fusion is moderated by the source of foreign cultural inflow

Culture fusion reflects blending of elements from distinct cultures that produces a novel, hybrid cultural representation. Prior research among participants in the USA revealed that fusion of cultural elements from the USA and China could be perceived as contamination of one’s local culture and evok...

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Bibliographic Details
Main Authors: Cheon, Bobby K., Hong, Ying-yi
Other Authors: School of Social Sciences
Format: Article
Language:English
Published: 2021
Subjects:
Online Access:https://hdl.handle.net/10356/154547
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Institution: Nanyang Technological University
Language: English