Stop and smell the flowers : a campaign encouraging restorative behaviours in Singaporeans.
Restorative behaviours are activities and ways of life that revive and renew a person. They impart new life and vigor to the mind, body and soul and are easy to adopt. Living in a fast-paced and highly competitive society, Singaporeans are often stressed and this may take a toll on life and health....
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2009
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| Online Access: | http://hdl.handle.net/10356/15478 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Restorative behaviours are activities and ways of life that revive and renew a person. They impart new life and vigor to the mind, body and soul and are easy to adopt. Living in a fast-paced and highly competitive society, Singaporeans are often stressed and this may take a toll on life and health. Stop and Smell the flowers seeks to raise awareness about restorative behaviours and encourage Singaporeans to incorporate them into their lifestyle. As a campaign, this is achieved through unique outdoor advertising, relaxing visuals of Singapore’s nature landscapes, user-friendliness of the re-designed Green Map Singapore and a Mini Greenhouse. |
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