Sort it out!

Sort it out!

Sort it out! is an environmental campaign aiming to create awareness about Singaporeans’ excessive consumption and waste disposal habits. The target audience are the teenagers and young adults from age 13–25 years old. Teenagers and young adults, being apathetic, may not have the sense of responsibi...

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Bibliographic Details
Main Author: Lee, Yee Ching.
Other Authors: Astrid Al Mkhlaafy
Format: Final Year Project
Language:English
Published: 2009
Subjects:
DRNTU::Visual arts and music::Visual arts
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/15486
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Institution: Nanyang Technological University
Language: English
Description
Summary:Sort it out! is an environmental campaign aiming to create awareness about Singaporeans’ excessive consumption and waste disposal habits. The target audience are the teenagers and young adults from age 13–25 years old. Teenagers and young adults, being apathetic, may not have the sense of responsibility for the environment. Most people find sorting out their rubbish a chore and troublesome. This campaign hopes to encourage the youths and young adults to sort out their rubbish whether it is the recyclables (putting them in the recycling bins according to their categories) or reusing items. For the environment, it is worth the effort and time.

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