“Choi! Touchshoot!” : exploring superstitious behavior of Singaporeans to develop commercially viable product.

• Main Author: Liew, Jie Ni.
• Other Authors: Jesvin Yeo Puay Hwa
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Visual arts and music::Drawing, design and illustration; DRNTU::Social sciences::Communication::Audience research
• Online Access: http://hdl.handle.net/10356/15490
• Institution: Nanyang Technological University

Superstitious myths and taboos in Chinese culture are preached from generation to another, and often passed off as part of the human fabric. These beliefs infiltrated many Chinese Singaporean’s lifestyle, influencing their behavior and their perspective towards life. The thesis hence aims to explore...