Alcohol brands being socially responsible on social media? When and how warning conspicuity and warning integration decrease the efficacy of alcohol brand posts among under-drinking-age youth

• Main Authors: Lou, Chen, Alhabash, Saleem
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2022
• Subjects: Social sciences::Communication; Underage Drinking; Alcohol Warning
• Online Access: https://hdl.handle.net/10356/155328
• Institution: Nanyang Technological University

While federal regulations and alcohol industry self-regulation have been exhorting alcohol advertisers to include warnings, such as legal drinking age, on alcohol advertisements, it is rare to see this practice on social media. This study investigated the effects of warning conspicuity and warning-a...